
Kajal Gajria
/ kaa•juhl gaaj•ree•ya /
Creative, Ambitious and Strategic Marketer
Telling Stories & Forming Relationships
About me
Hello! Welcome to my page, I’m glad to [virtually] meet you! As you scroll through I hope you are able to get a better sense of who I am, my work, and experiences.
For a quick look at my professional background, you can go straight to my resumé here
I was born, brought up, and homeschooled (for 3 years) in New Jersey for the first half of my life. After that, I moved to India and have spent the past few years living and studying in countries across Asia before moving back to the US to pursue my Master’s degree. Growing up amidst such diverse cultures along with my passion for traveling has helped me to develop a multicultural personality and the ability to adapt to and be more empathetic towards any person, place, or situation.
I am passionate about touching people’s lives and creating value for them in the most impactful manner. I believe that a thoughtful blend of strategic & creative marketing has the power to do this. By telling stories and creating relationships I aspire to form a personal connection between brands and their users in the most mutually beneficial way.
When I'm not busy reading up on unique new campaigns or brainstorming ways to innovate on existing ones- I enjoy writing my thoughts out, challenging my family to a game of cards, organizing (of late, virtual) game nights with my friends, or indulging in my newfound passion for cooking! My passion project in quarantine has been to start my own Etsy Store - Desi At Heart!
Please do get in touch with me, I'd love to talk to you about my work, baking recipes, or anything else you're passionate about!
-Kajal
Testimonials
(How I'd be described by those who know me)
Family & Friends
Compassionate, Curious, Creative, the Plan-Maker & Memory-Capturer
Peers & Colleagues
Achiever, Collaborator, Level-headed, the Motivator & Avid Planner
Supervisors & Teachers
Diligent, Ambitious, Confident,
the Go-getter & Positivity-Spreader
Marketing projects
I have worked on a number of marketing projects encompassing the areas of strategic marketing, social media marketing, branding, and integrated marketing communications. The projects are categorized under 3 segments - for clients, in collaboration with organizations, and as a specific analysis/audit of a company.
Click on the icons below for an in-depth look at what was done as well as the deliverables produced.
Consumer Insights & Marketing Communication
Brand Strategy & Integrated Marketing Communication
Marketing Strategy
Marketing Innovation
Experience
I have had the opportunity to gain professional experience through a variety of roles. These have been in the capacities of both a leader and a team player and so I have been able to hone those qualities along with other interpersonal communication skills while gaining industry knowledge.
Click on the icons below for an in-depth look at what my experience in each of the roles entailed.
Education

Master of Science in Marketing
Carl H. Lindner College of Business at the University of Cincinnati
GPA - 3.93

Bachelor of Business Administration
Symbiosis Centre for Management Studies at Symbiosis International University
GPA - 3.96

International Summer Session
Fudan University in Shanghai, China
Skills and Certifications
Software/Technical skills
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Google Analytics
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Google Ads
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Search Engine Optimization
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Qualtrics
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Microsoft Office
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Canva
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HootSuite
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WiX
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Six Sigma White Belt

Industry Knowledge
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Market Research
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Digital Marketing
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Brand Management
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Consumer insights
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Public relations
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Project management
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Content Writing & Editing
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Integrated Marketing Communications Planning
Interpersonal Skills
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Communications
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Client relationship management
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Presentation skills
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Teamwork & Collaboration
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Strategic thinking
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Leadership
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Creative Ideation
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Self-motivated

Get in touch!

Open to relocation!
Having lived in over 10 cities across the globe I'm happy to make anywhere home!
Desi At He(art)
My Quarantine Passion Project
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As an Indian-American who loves to decorate her space with sayings and phrases that resonate, I wanted to create prints that would represent the unique Desi community!
I had the idea, created and designed the prints, and started an Etsy store while in quarantine. The prints are a twist on most typical phrases and sayings, intended to empower and uplift individuals who are truly Desi At Heart!