Dapple Baby

I was the team lead for a Digital Marketing strategy project for the client, Dapple Baby, a plant-based, baby-friendly, cleaning product brand. The final deck with actionable recommendations was presented to the CMO and lead digital marketer of the company. 

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Primary and secondary research was conducted on the company's digital presence and performance. Data was also collected from sources such as Statista, PageSpeed Insights, and GTmetrix which helped to make data-backed decisions.

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Some of the case write-ups for the company were on the following topics-

• Dapple Baby Market Place, Category and Competitive Analysis with issues and themes that are important for Dapple Baby to focus on for the future

• Dapple Baby Personas with insights on why and how certain demographic and psychographic categories should be targeted

• Dapple Baby Website and eCommerce Platform Analysis with recommendations for improvement

• Dapple Baby Social Presence Analysis and Competitive Comparison with recommendations on changes that would help them generate more awareness and sales

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All of the gathered insights and actionable recommendations that were presented were recognized as being of immense value by the CMO of the company.