Strategic Marketing

& Social Media Marketing Intern

April - May 2018

Ginni Wadhwa Couture

Ginni Wadhwa Couture is one of the top luxury fashion brands in Pune, India, and I had the opportunity to work there as a marketing intern. I worked under the direct supervision of the Founder and CEO of the brand, Ms. Ginni Wadhwa.

Interning at a startup, I was required to undertake a variety of tasks in a number of areas. And so other than marketing I also got the opportunity to do work in the fields of content writing, Public Relations, Human Relations (Staffing), Sponsorship, and general management. 

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During my tenure at the organization, I did the following work-

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• Established social media presence and increased brand visibility (Instagram growth by 200%) for the brand. Routinely generated content for and updated it on social media accounts

• Drafted a marketing plan, curated a content calendar, evaluated and advised on marketing strategies. This was done for both the period of time I was working at the organization as well as for after my tenure was completed. 

• Oversaw photo/video shoots and edited content to be sent to the media as press releases and advertorials

• Contacted Influencers and bloggers for marketing the brand

• Was in charge of overseeing the process for hiring a design intern 

• Got in touch with venues and other vendors for sponsorship of shoots

• Was a liaison between a fashion magazine that wanted to interview the Founder and provide coverage for the brand

• Gained exposure to the world of luxury fashion and wedding fashion marketing in the country