Tesla 

One of the core classes for my Master’s in Marketing program was Marketing Strategy. I learned the ‘Big Picture Analysis’, from the thought leader of the field, which is an integrated framework reflecting end-to-end marketing strategy and execution. 

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As part of a project for the class, we chose to analyze the current marketing strategy of Tesla and recommend changes to it using the big picture analysis framework. 

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I have been able to use this framework to analyze companies and their marketing effort for multiple other projects that I have worked on. This allows me to get a better idea of the current operations and where actionable recommendations can be made for the best possible outcome for the firm.